WEB
Innovation Leader
Twisthink
Coming up with the next big thing requires thinking about solutions a little differently. Twisthink helps companies leverage strategic insights and intuitive design with technology.
CHALLENGE
Create a web experience that better represented their current and aspirational goals. Reinforce the message that Twisthink is a proven and valued design and technology partner that builds what’s next.
SOLUTION
Position the Twisthink brand as an innovator of strategic solutions made possible through human-centered design, advanced technology and a proven team of highly skilled, committed professionals.
RESULT
The new website showcases case studies and targeted messaging crucial to providing compelling evidence of Twisthink’s innovation leadership. The message of their unique strategy, design and technology offering received overwhelmingly positive feedback from current and new business inquiries.
Brand Influencer
Artistry
The Artistry Brand has long been considered one of the world’s premiere makeup product lines. Extending the brand meant bringing heightened desirability to the next generation.
CHALLENGE
Engage self-described “Passionistas” to promote Artistry Studio.
SOLUTION
Designed a social media-centric web experience that offered influencers the opportunity to connect and share lifestyle/beauty tips, tricks, and tools with like-minded fashion-driven peers.
RESULT
Enabled global platform featuring key fashion cities (NYC, Paris, Hong Kong, etc.) and their respective Artistry Passionista Artists and influencer base.
Design Personification
Amway | Rick DiCecca
As an internationally renowned makeup artist Rick DiCecca sees every face as his canvas. Framing the message began with an appreciation of the fluid, multi-faceted expressions that personify feminine beauty.
CHALLENGE
Portray multiple facets of the feminine persona as related to makeup artistry.
SOLUTION
Created “The Art of Beauty” concept that defines the essence of a woman through four key qualities: Mystery; Energy; Confidence; Glamor.
RESULT
Enhanced global awareness of the Rick DiCecca brand through trend-setting style cues and techniques. Provided new promotional opportunities for DiCecca and Amway through social media.
Design Authenticity
Brooklyn Tabernacle
Creating award winning design means nothing if the message isn't true. That's why it's so important to work hard and dig deep to get to the core of who a client is. It helps to do more than just present them in a positive light. It enables their audience to believe.
CHALLENGE
Capture the spirit of a community of faith and allow easy communication of prayer requests.
SOLUTION
Composited hundreds of images for a more expressive and immersive visual experience.
Developed a “Continuous Prayer” ticker that provided ongoing up-to-date prayer requests.
RESULT
The response was so great that staffing had to more than triple to meet the huge amount of prayer requests.
Design Exploration
Johnson Outdoors
There are countless ways to interpret a product and its benefits. And when you get to offer creative direction to a team of exceptionally gifted designers, the number of design options increase the possibilities exponentially. So if it's navigating new waters or making familiar territory fresh again, I can help you chart a course that will get you where you want to be.
CHALLENGE
Convey the most authentic visual stories that Old Town Canoes & Kayaks customers would relate to.
SOLUTION
Identified unique product characteristics that influenced brand design: Handcrafted quality; Sophisticated engineering; Rugged performance; Innovative materials; and the reliability of Time-proven integrity.
RESULT
Consumers gained a renewed appreciation for the high-tech product features that still respected the brand’s heritage of traditional quality and value.
Marketing Design
